Emerging from my professional and academic experiences, I have developed a passion for research and innovation, particularly in how technology can advance design processes. My professional work has spanned commercial interiors, prototype development, and digital strategy, while my award-winning Master’s research examined immersive tools for client engagement. My current research ambition is to investigate how Artificial Intelligence and computational tools can transform early-stage workflows, fostering design processes that balance collaboration and creativity with efficiency and evidence-based practice:
all to better the end user experience.